Do you remember the days before LinkedIn and social media? Back in the day, the best way to get your information out there was by putting up billboards and handing out business cards. Despite all the changes since then, business cards remain one of the best ways to advertise your business. It doesn't matter what your industry or size of the operation is, having a card that has your contact information allows you to connect seamlessly with a huge number of individuals on a more personal level. Thus, you need to use a creative design that attracts the attention of...
Have you ever wondered what makes a responsive flyer different from a non-responsive one? It's all in the design. Flyers with eye-catching elements captivate people at first glance. With the use of such flyers, you can take the shortest time to achieve your marketing objectives. However, you must learn a few extra tricks and tips to make flyers work. It's important to understand the visual elements that encourage people to pick up, read, and take action on your flyers. Continue reading to learn the best practices for designing a flyer that encourages browsers to convert to buyers. (more…)
Running a business means you have a lot of things to deal with at the same time. If you’re losing customers to competitors, it could be because you’re not making it easy for your customers to contact you. A missed phone call could be a customers’ first impression of your business. If you don’t answer the phone promptly, or miss it because you’re too busy, your business and reputation may suffer. Make it easy for your customers to contact you by utilising a reliable telephone answering service. Here are the ways hiring a telephone answering service can benefit your business....
Who says that print marketing is dead or old-fashioned? A print marketing campaign can help your business increase brand awareness, raise customer retention, and drive sales when utilised with the right strategy. People prefer and trust tangible items, and unlike digital marketing efforts, printed material cannot be deleted with a single click. Thinking creatively will help you to design marketing materials that stand out, set you apart from your competition, and yield better results. We have compiled a list of ways to make the most of your print marketing. (more…)
Buying an existing business is growing increasingly popular. After all, much of the work of setting up a company will already be done for you: There will be an existing location. The brand may already be known. Plus, there might be some specially developed processes or trademarks already in place... (more…)
More than half of retail shopping in Australia is now online. That's right: In the first half of 2018, over 60% of the 2.5% growth in retail sales in Australia came from online sales. That is a huge proportion. It is also one that is only set to grow. (more…)
Figuring out how to grow your business email list can be a challenge. But there are some simple things you can do to build your database: 1) Make sure it's worthwhile being on your mailing list This really is Rule Number One when it comes to how to build a massive email list: If all your customers get from you is regular spammy emails which give them no value, why would they stay with you? (more…)
Whether you've just started trading as a start-up or you've just become a franchise owner, the question of how you would treat a rude customer is one that you should have a ready answer to. Most franchise opportunities come with their own brand guidelines for what you should do as a franchisee faced with an upset customer. If you haven't written guidelines for your own company – or even if you have your own guide close to hand thanks to buying a franchise – it can still be useful to reinforce the basics from time to time. (more…)
The Franchising Expo Australia will be celebrating its 32nd anniversary in 2019. The Expo celebrates and has a large role in supporting the Australian franchise industry's powerful expansion in recent years. If you're looking to start your own business and wondering if a franchise is right for you, you'll find few better places to visit. Here are five franchise expo visiting tips to help you make the most of your time: (more…)