Flyer Printing :
Everything You Need to Know
Flyers remain one of the most effective and affordable marketing tools available. Whether you’re promoting a sale, launching a new business, advertising an event, or introducing a new service, professionally printed flyers help you get your message directly into the hands of potential customers.
At MBE Australia, we help businesses of all sizes create high-quality flyers that are designed to attract attention, communicate clearly, and deliver results.
In this guide, we’ll cover everything you need to know about flyer printing, including popular flyer sizes, paper options, same-day printing, bulk orders, and flyer distribution services.
Why Flyer Printing Still Works
In a world filled with digital advertising, printed flyers offer something different: a physical connection.
A well-designed flyer can:
- Build local brand awareness
- Promote sales and special offers
- Advertise events and community activities
- Introduce new products or services
- Drive customers to your website, store, or social media pages
- Support direct marketing campaigns
Unlike online ads that disappear with a scroll, flyers can sit on desks, fridges, noticeboards, and countertops for days or even weeks.
Printing Flyers for Business Growth
Businesses across Australia use flyers as a cost-effective marketing tool because they’re versatile, easy to distribute, and suitable for almost every industry.
Common business flyer applications include:
- Retail promotions
- Restaurant menus and specials
- Real estate marketing
- Fitness centres and gyms
- Trades and home services
- Healthcare practices
- Education and training providers
- Professional services
For example, a local plumber may use flyers to promote emergency call-out services within a specific suburb, while a retail store might distribute flyers advertising an upcoming sale.
The key is combining strong design with quality printing to ensure your message stands out.
Print Flyers Near Me
Working with a local print provider offers several advantages:
- Faster turnaround times
- Easier communication
- Local expertise
- Convenient collection and distribution options
- Support for urgent projects
MBE Australia has locations in Queensland, NSW, Victoria, the ACT and Western Australia, making it easy to access professional flyer printing services wherever your business operates.
Whether you need a small batch for a local campaign or thousands of flyers for a large distribution run, our team can help guide you through the process.
Need help with Design?
Contact your local MBE store and talk to our friendly designers, who will be glad to offer advice, or design your flyer for you.
DL Flyers
DL flyers are one of the most popular flyer formats in Australia.
DL Size: 99mm x 210mm
Their slim shape makes them ideal for:
- Service promotions
- Restaurant menus
- Real estate marketing
- Tourism information
- Price lists
- Product brochures
DL flyers fit neatly into standard DL envelopes and brochure holders, making them particularly useful for direct mail campaigns and reception displays.
Businesses looking for a polished and professional marketing piece often choose DL flyers because they provide enough space for key information without overwhelming the reader.
A5 Flyers
A5 flyers remain one of the most versatile and cost-effective flyer sizes available.
A5 Size: 148mm x 210mm
A5 flyers are ideal for:
- Event promotion
- Product launches
- Retail sales
- Community notices
- Business advertising
- Educational materials
Because they provide more room than a DL flyer, A5 flyers are perfect when you need to include additional details, images, pricing information, or calls to action.
Many businesses consider A5 the “sweet spot” between affordability and available design space.
A6 Flyers
Size: 105mm x 148mm
Best for:
- Promotional handouts
- Discount vouchers
- Event reminders
- Mailbox drops
A4 Flyers
Size: 210mm x 297mm
Best for:
- Detailed promotions
- Product catalogues
- Information sheets
- Training materials
Single-Sided Flyers
Single-sided flyers are cost-effective and ideal when your message is simple and
direct.
Common uses include:
- Special offers
- Event announcements
- Quick promotions
- Lead generation campaigns
Double-Sided Flyers
Double-sided printing provides additional space for information without increasing flyer size.
Ideal for:
- Menus
- Event schedules
- Service information
- Educational content
Many businesses choose double-sided flyers because they allow more detailed messaging while maintaining a clean design.
What Paper Should You Use for Flyer Printing?
Paper choice plays a significant role in how your flyer feels, performs, and reflects your brand.
150gsm Gloss
A popular budget-friendly option.
Suitable for:
- Large flyer runs
- Promotions
- Mailbox distribution
170gsm Gloss
A balance between affordability and quality.
Suitable for:
- Business marketing
- Product promotions
- Event advertising
250gsm Gloss or Matt
Provides a premium feel and increased
durability.
Suitable for:
- High-end businesses
- Real estate marketing
- Professional services
Matt Paper
Offers a sophisticated appearance and
reduces glare.
Suitable for:
- Luxury brands
- Professional services
- Flyers with extensive text
Gloss Paper
Enhances colours and images.
Suitable for:
- Retail promotions
- Hospitality businesses
- Event marketing
If you’re unsure which stock to choose, or which size is best for your flyer, talk to your local MBE printing specialists who can recommend the best option based on your goals and budget.
Printing Business Flyers
Business flyers are designed to generate enquiries, increase sales, or build brand awareness.
Effective business flyers include:
- A clear headline
- Key benefits
- Professional imagery
- Contact details
- Strong call to action
- QR codes linking to websites or landing pages
For example, a landscaping company may showcase recent projects and seasonal offers.
Successful business flyers focus on customer benefits rather than simply listing services.
Adding QR codes can make it easy
for people to contact a business, visit
a website, or purchase tickets to an event, instantly.
Printing Event Flyers
Event flyers help create awareness, build interest and drive attendance with easy to follow instructions.
Event flyers usually include:
- Community events
- Festivals
- Conferences
- Sporting events
- School functions
- Charity fundraisers
- Product launches
A successful event flyer should clearly communicate:
- Event name
- Date and time
- Location
- Ticket information
- Contact details
- Registration instructions
Same-Day Flyer Printing vs Bulk Flyer Printing
Same-day flyer printing and bulk flyer printing are designed to meet different business needs.
Same-day printing is ideal when time is the priority, such as promoting a last-minute event, preparing for a trade show, or responding to an unexpected marketing opportunity. It allows businesses to get professionally printed flyers quickly and keep campaigns moving without delay.
Bulk flyer printing, on the other hand, is the most cost-effective option when larger quantities are required. By printing hundreds or thousands of flyers at once, businesses can reduce their cost per flyer and support larger marketing campaigns, letterbox drops, franchise promotions, or multi-location advertising.
If speed is your biggest concern, same-day printing offers a practical solution. If value and scale are the priority, bulk flyer printing typically delivers the best return on investment.
How Much Does Flyer Printing Cost?
The cost of flyer printing can vary significantly depending on the specifications of your project, such as:
- Size
- Quantity
- Paper Stock
- Printing Method
- Turnaround Time
For example, printing a small batch of premium A5 flyers on heavy stock will generally cost more per unit than ordering several thousand standard DL flyers for a large distribution campaign.
Double-sided printing, specialty finishes, and urgent production requirements such as same-day flyer printing can also influence pricing.
Flyer Distribution
Getting your flyers into the right hands is where results happen.
Flyer distribution strategies may include:
Letterbox Distribution
Ideal for targeting specific suburbs, postcodes, or demographic areas.
In-Store Distribution
Useful for retail businesses, hospitality venues, and reception areas.
Event Handouts
Perfect for trade shows, exhibitions, and community events.
Direct Mail Campaigns
Combining flyer printing with addressed mail can help increase targeting accuracy.
Strategic Partnerships
Some businesses distribute flyers through complementary local businesses to expand reach.
A well-planned distribution strategy helps ensure your flyers reach the audience most likely to become customers.
Why Choose MBE Australia for Flyer Printing?
When you partner with MBE Australia, you gain access to:
- Professional printing expertise
- Multiple flyer sizes and paper stocks
- Single and double-sided printing
- Fast turnaround options
- Bulk printing solutions
- Design support
- Distribution assistance
- Australia-wide locations
Whether you’re printing 100 flyers or 100,000, our team can help deliver a solution tailored to your marketing objectives.
Contact your local MBE Australia centre today to discuss your flyer printing project and receive expert advice on sizes, paper stocks, quantities, and distribution options.
Frequently Asked Questions
A5 flyers are often the most popular choice because they balance cost, visibility, and available space. DL flyers are also highly effective for direct mail and brochure displays.
Single-sided flyers are ideal for simple promotions. Double-sided flyers provide additional space for detailed information, product ranges, menus, or event schedules.
For most marketing campaigns, 150gsm to 170gsm paper offers an excellent balance of quality and value. Premium campaigns often use 250gsm stock.
Yes. Same-day flyer printing may be available depending on artwork readiness, quantity, and production requirements.
The right quantity depends on your audience size and distribution method. Many businesses start with 500 to 5,000 flyers for local campaigns.
Gloss paper produces vibrant colours and strong visual impact, while matt paper offers a more premium and sophisticated appearance.
Yes. Professional design support can help ensure your flyer is visually appealing, easy to read, and aligned with your marketing goals.
MBE Australia can assist with flyer distribution planning and help identify the most effective delivery options for your campaign.