Leaflet Printing:
Everything You Need to Know
Leaflets remain one of the most effective ways to communicate with customers and promote your business. This guide is your one-stop shop for everything you need to know about leaflets, from design and printing to distribution and eco-friendly options.
What is a Leaflet?
A leaflet is a printed document used to share information in a clear and concise way. Unlike longer marketing materials, a leaflet is designed to capture attention quickly, making it ideal for promotions, announcements, and events.
Leaflets are typically single sheets, either flat or folded, and are often distributed in person, by mail, or displayed in public spaces. Their affordability and versatility make them a go-to choice for businesses, charities, and organisations of all sizes.
Leaflet Sizes
Leaflets come in various sizes to suit different purposes. Each size offers unique advantages:
A4 (210 x 297 mm): The largest common size, offering plenty of space for detailed information such as menus, service lists, or step-by-step guides.
A5 (148 x 210 mm): A versatile mid-size option perfect for promotions, event details, or product information. Easy to handle and cost-effective for bulk printing.
A6 (105 x 148 mm): Small and compact, this size is ideal for coupons, invitations, or quick handouts. Perfect for events with large foot traffic.
DL (99 x 210 mm): Slim and professional, DL leaflets are commonly used for price lists, appointment reminders, or event invitations. When choosing a size, consider your audience and the amount of content you need to include.
The Difference Between a Leaflet, Flyer, and Brochure
It’s easy to confuse these terms, but each has distinct features:
Leaflet: Typically a single or double-sided page, folded or flat, designed to communicate key information quickly. Great for general promotions or educational content.
Flyer: A single, flat sheet, often smaller in size. Flyers are usually used for one time events or promotions and focus on bold, eye-catching design.
Brochure: A more detailed document, often multipage and bound or stapled. Brochures are used for showcasing products, services, or company profiles.
How to Create a Leaflet
Creating a leaflet that stands out is easier than you think:
- Identify Your Goal: What do you want your leaflet to achieve? Be clear about your objective.
- Know Your Audience: Tailor your message and design to appeal to your target audience.
- Design with Purpose: Use bold headlines, highquality images, and a clear layout, using page margins. Include your logo and brand colors for consistency, and bleed for printing full colour leaflets.
- Include a Call to Action (CTA):
Encourage readers to take action, such as visiting your website, attending an event, or calling for more information. - Proofread Thoroughly: Check for spelling errors and ensure all information is accurate before printing.
Why Leaflets Are Still Effective
Despite the rise of digital marketing, leaflets continue to be a powerful tool because:
They’re Tangible: People often engage more with physical materials than digital ads, making leaflets memorable.
Cost-Effective: Printing leaflets in bulk is affordable, offering a higher return on investment.
Highly Targeted: Distribute them in specific areas or to niche groups for precise marketing.
Versatile: Suitable for almost any purpose, from advertising to education.
Adding elements like QR codes for links to digital platforms can enhance their impact even further.
Can Leaflets Be Recycled?
Yes! Leaflets are generally recyclable, but there are a few things to consider:
• Avoid using non-recyclable finishes, like lamination or certain glossy coatings.
• Check local recycling guidelines to ensure proper disposal.
Recycling leaflets responsibly helps reduce waste and
promotes sustainable practices.
Can Leaflets Be Printed on Recycled Paper?
Definitely. Recycled paper is available in various weights and finishes, so you can still achieve a professional look while being environmentally conscious.
Ask our friendly staff at your local MBE store to learn more.
What Can Leaflets Be Used For?
The uses for leaflets are almost endless. Common applications include:
• Advertising sales and promotions.
• Announcing new products or services.
• Sharing menus or price lists.
• Provide event information.
• Raising awareness for a cause.
• Offering coupons or discounts.
Where Can I Get Leaflets Printed?
MBE offers professional printing services tailored to your needs. Whether you need a small batch or a large order, we provide:
• A variety of sizes, paper types, and finishes.
• Expert design assistance if needed.
• Fast turnaround times and convenient local service.
Contact us today to bring your leaflet ideas to life.
How Do You Distribute Leaflets?
Effective distribution is key to a successful leaflet campaign. Here are some strategies:
Hand-to-Hand: Engage directly with your audience in high-traffic areas.
Direct Mail: Reach specific customers by sending leaflets to their homes or businesses.
Local Displays: Leave leaflets in cafes, libraries, or community centers.
Door-to-Door: Deliver leaflets to residential or business areas for maximum reach.
Contact your local MBE store to choose a distribution method that aligns with your goals and target audience
Leaflet Printing Near Me
Looking for a reliable printer nearby? MBE offers expert printing services across Australia, making it easy to find a location near you.