What is your Unique Value Proposition?

What is your Unique Value Proposition?

You might be starting your own business. You may be looking into buying a franchise. In both types of businesses, your Unique Value Proposition will play a major role in your future success. It's one of the key things you need to create as quickly as possible so you can immediately start trading with your new company. Continue Reading

Should I start a new business or buy an existing one?

5 questions you need to ask yourself Both are challenging options. You'll need a whole lot of drive to succeed whichever one you choose. But there are a few key points you can consider which will help you make your decision... Here we'll ask a few questions which make it easy to compare and contrast buying a business and starting your own business: Q1) Are you confident you can secure your own finance? Look at it from the point of view of a moneylender. Would you prefer to lend your precious cash to: (more…)

5 favourite apps that can help systematise your business

Efficient systems are perhaps the biggest drivers of a successful business. Confusing processes. And ad-hoc structures are not your friends if you want to avoid wasted time and uneven service delivery. Whether you've just opened your first start-up or you're a highly experienced franchise owner with an entire network to manage, you can always, always be more efficient. Here we'll take a look at five apps that can help you properly systematise your business: (more…)

5 Steps to Better Work-Life Balance

Clayton Treloar, CEO MBE Australia shares how he achieves it as a franchisor and franchisee Starting a new business can destroy your work-life balance. After all, how can you think about even taking a break with so much to do? Most good franchise opportunities come with training... What they don't always come with is a handy manual explaining why every manager, franchisee and franchisor is in need of a work-life balance which is sustainable for them. Many high-flying CEOs swear by the latest “sleep hacking” craze. You know the one: (more…)

Top 5 Books to Read for Potential Business Owners This Summer

More people are feeling unappreciated and underpaid at work than ever before. But whether you're looking into starting your own business, buying a franchise or becoming self-employed, you need to do a bit of research. Because even if you're a franchise and you're going to have the support of your network behind you, you still need skills to succeed. Here are five books that all potential business owners should read: (more…)

Five things you need to know when cold calling

You might think cold calling is dead. But it's very much alive and well – if you do it right. Because whether you're a business owner, franchise owner or franchisee with the freedom to do your own outbound marketing, there are certain things you need to know when cold calling: 1) Aim for an appointment – not a sale Very few people will hand over money or even agree in principle to buy something from some stranger who called. That's true whether it's something big like buying a franchise, or something small like a magazine subscription. But meeting up for...