Unaddressed Mail: A Smart, Cost- Effective Marketing Strategy
If you’re looking for an easy, affordable way to get your business in front of potential customers, unaddressed mail might be the answer. Whether you’re promoting a sale, launching a new product, or simply raising brand awareness, this tried-and-tested marketing method can help you reach thousands of households and businesses—without breaking the bank.
What is Unaddressed Mail?
Unaddressed mail is promotional material delivered directly to letterboxes — without a specific recipient’s name or address. Think of it as the flyers, catalogues, and promotional postcards you often find in your mailbox. Unlike direct mail (which is addressed to specific people), unaddressed mail is distributed broadly within a chosen area.
Is Unaddressed Mail referred to by anything else?
Yes! You might also hear it called “letterbox advertising,” “letterbox drop,” “flyer distribution,” or “junk mail” (though we prefer to think of it as ‘valuable marketing material’).
Whatever the name, the idea is the same: getting your message into the hands of potential customers through their mailboxes.
How is Unaddressed Mail Delivered?
Unaddressed mail is delivered by various distribution companies. You can choose to target specific
postcodes, suburbs, or even entire cities. Depending on the level of service, some distributors also offer the ability to specify delivery to only households or businesses within designated areas, making it a great option for B2B marketing as well. Your local MBE store can help you decide which distribution method would suit your business. Contact your local MBE store to explore your options.
Do you need to book a Letterbox Drop in advance?
Yes, you must plan ahead, as many distribution services require advance bookings. The lead time will depend on the provider, high demand areas, or during peak seasons. Generally, you need to book at least a few weeks in advance and supply the printed material up to a week prior to the scheduled distribution, to ensure your campaign runs smoothly.
A suggested timeline to keep you on track
Is Unaddressed Mail an economical Marketing Strategy?
Absolutely! Unaddressed mail is one of the most budget-friendly ways to reach a large audience. Compared to other advertising channels like digital ads or TV commercials, letterbox distribution offers a high return on investment, especially for local businesses. Plus, with bulk printing and distribution options, the cost per piece can be surprisingly low.
Why choose Unaddressed Mail for your Business?
Wide Reach – Get your message into thousands of letterboxes in your target area.
Cost-Effective – Lower cost compared to many other marketing channels.
Tangible Impact – Physical mail is often kept, shared, or revisited, unlike digital ads that can disappear with a click.
Flexible Targeting – Choose specific suburbs, postcodes, or business districts to reach your ideal audience.
No Database Required – Unlike direct mail, you don’t need a mailing list—just a great offer and a well-designed flyer.
Ready to Get Started?
At MBE, we can help you design, print, and distribute your unaddressed mail campaign. Whether you need eye-catching flyers, informative brochures, or bold promotional postcards, we’ve got you covered. Get in touch today with your local MBE store and start reaching more customers through the power of letterbox advertising!