A print catalogue is defined as a booklet arranged for the press to be trimmed and folded – and set in the correct reading order. A business catalogue lists goods or services on sale alongside their description and prices, published as a printed document.
This helps with the understanding of the goods required, where they’re located, and shows the status of the individual item. Look at more reasons why print catalogues are important for your business here…
Business Catalogue Significance
Your catalogue provides specific information related to your business, product benefits and services. Great catalogue design can also:
- Attract your targeted audience with tailor-made content
- Generate new customer leads
- Improve your identity brand with a focus on attributes
- Promote your company and create trust
- Be kept for reference as a convenient way to browse for products
- Make a great impact at seasonal times relevant to your business
- Increase your existing customers average spend
There are steps you can take to help maximise sales through your catalogue production. Choosing the right size for your catalogue can depend on the type of product you wish to advertise. See guidelines below for catalogue sizing:
- 5” x 8.5” – product images with short descriptions mainly used for small products such as jewellery printed in a tall, thin option
- 6” x 6” or 6” x 9” – products with minimal features are best in a square or rectangular shape
- 5” x 11” or 9” x 12” – fashion and apparel feature well in these sizes
- 12” x 12” – this large size showcases larger products such as kitchen appliances
The majority of catalogues are designed in a similar way. Before you get your catalogue printed, you’ll need to determine:
Front and back cover
Including images of your feature products on the front cover, alongside your company name, in an easy to read and understand format
Identifying your products and services and providing essential context and particular focus to engage interest
Table of contents
A list of the sections given at the front of the catalogue with section titles or brief descriptions with commencing page numbers
The arrangement of text, images and other objects on the page including header, footer, and page columns
For when you need to break up the different sections within your catalogue
Product layouts with descriptions
Proper product descriptions are essential with features, benefits, and key specifications. This information should include the name of the product, item number, category, price, and barcodes
You want to find a professional printing company that will produce the results you’re looking for. Your expert will help you with paper quality – generally 80G-120G for thinner pages, 130G-170G for inside pages, and 170G-200G for your catalogue cover.
Your specialist printer will guide you through options of digital, lithography, or web printing. Digital printing is extremely versatile and benefits from being able to be personalised. More traditional methods would be more suited to print runs involving a large number of catalogues with many pages in each one. High-quality printing will ensure your catalogue represents your brand in the way you want it to.
Catalogue printing companies such as MBE can help with creative ideas, design, and printing of business catalogues. When you need catalogue printing in Australia, you’ll get professional designers ready to help you with effective page layouts, and full commercial printing of photographs, text, and graphics.
Your Australia catalogue will be guaranteed fast turnaround time and a finished product that will last for years!
One of the most important factors in catalogue marketing is the distribution – when, where, and how. Your options are:
Direct mail – this lets you precisely target your market – and surveys show that many customers like to receive their catalogues through the post, and actually keep them for future reference. A well-designed catalogue is proven to generate excellent response rates.
Give a catalogue with every purchase – this includes in-store and online purchases. Make sure customers know that they can sign up to receive a free catalogue by adding this call to action on every shopping page and in the shopping cart.
Through the letterbox – target your local area and get your catalogues delivered by hand. If you have a local, free newspaper delivered arrange with the newsagents to put a catalogue in every paper.
Catalogue Facts and Figures
Research has shown that:
- 75% of people surveyed said catalogues provide ideas for things to buy or do
- 73% of customers performed an action following a catalogue delivery
- 71% said that catalogues make you aware of what a brand can offer
- 65% of people said they enjoyed looking through a catalogue
- 52% said that purchases were higher than they originally intended when shopping from a printed catalogue
- 49% then went on to visit the sender’s website
- 40% made a purchase