They may be small, but flyers can pack a marketing punch – and offer serious value for money. If your Parramatta business is looking to promote a product or service to a targeted customer base, think about brochure or flyer printing.
One of the benefits of flyer printing is versatility. Whether your customers are in Parramatta, greater Sydney or anywhere in Australia, whatever you want them to do, you can probably do it with a flyer or brochure.
One of the first things to determine is whether you need a flyer or a brochure. They’re similar in many ways, but they have a few key differences.
You can print flyers in a range of sizes, but you’ll probably most often see them in standard A4, A5 (half A4), A6 (half A5) or DL (a skinny flyer that’s a third of A4).
With more detail and generally in a larger size, our Parramatta brochure printing gives you more options. These include:
Half-fold brochures folded in half on the long end of a page and work well for presentations or displaying lots of information.
Tri-fold brochures, also known as roll fold, are folded in thirds with the front flap covering the other. You’ll often see these marketing products.
Z-fold brochures are similar to tri-folds but instead of folding a cover, they fold opposite ways in a Z shape. With creative design, Z-folds can be highly effective.
Gate-fold brochures, also known as window fold, are perfect for the big reveal. The two shorter panels cover the larger one, for maximum impact once opened.
So, how do you decide? The answer is different for every business, but here are a few rules of thumb.
Flyers are ideal if you want to keep information, or costs, to a minimum.
When your prospects need a bit more to get them over the line, a brochure can give you the space to do it. However, it’s always worth thinking about how far along the sales funnel your target market is, because too much information too early can dissuade a completely cold customer.
Now the fun part — designing your flyer. There are a few things to consider.
At MBE Parramatta, not only can we help with all your printing needs, but we can take care of your design too, with all kinds of quality inks, paper stocks and finishes including lamination.
We’ve got the expertise and equipment to produce the highest quality flyers that look professional and get people’s attention. And we’re used to handling large-scale printing projects, which means we can do it faster and more affordably than just about anywhere else.