MBE Parramatta - Flyer Printing Parramatta
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Flyer printing Parramatta
They may be small, but flyers can pack a marketing punch – and offer serious value for money. If your Parramatta business is looking to promote a product or service to a targeted customer base, think about brochure or flyer printing.
One of the benefits of flyer printing is versatility. Whether your customers are in Parramatta, greater Sydney or anywhere in Australia, whatever you want them to do, you can probably do it with a flyer or brochure.
Flyers vs brochures
One of the first things to determine is whether you need a flyer or a brochure. They’re similar in many ways, but they have a few key differences.
- Flyers are single-page marketing materials that are typically printed on one or both sides. They are usually smaller than brochures and can come in a range of sizes, from postcard-sized to full-page. Flyers are often used to raise awareness of events or sales, and their main purpose is to attract attention and generate interest in a particular product or service.
- Brochures, on the other hand, are multi-page marketing materials that are usually folded and contain more detailed information about a product, service, or business. Brochures are often used when customers need more education, or persuading, before they commit to the purchase.
Types of flyer and brochure printing
You can print flyers in a range of sizes, but you’ll probably most often see them in standard A4, A5 (half A4), A6 (half A5) or DL (a skinny flyer that’s a third of A4).
With more detail and generally in a larger size, our Parramatta brochure printing gives you more options. These include:
Half-fold brochures folded in half on the long end of a page and work well for presentations or displaying lots of information.
Tri-fold brochures, also known as roll fold, are folded in thirds with the front flap covering the other. You’ll often see these marketing products.
Z-fold brochures are similar to tri-folds but instead of folding a cover, they fold opposite ways in a Z shape. With creative design, Z-folds can be highly effective.
Gate-fold brochures, also known as window fold, are perfect for the big reveal. The two shorter panels cover the larger one, for maximum impact once opened.
So, how do you decide? The answer is different for every business, but here are a few rules of thumb.
Flyers are ideal if you want to keep information, or costs, to a minimum.
When your prospects need a bit more to get them over the line, a brochure can give you the space to do it. However, it’s always worth thinking about how far along the sales funnel your target market is, because too much information too early can dissuade a completely cold customer.
Designing your flyer (or brochure)
Now the fun part — designing your flyer. There are a few things to consider.
- First and foremost is the content. A well-designed flyer should have a clear message and a call to action that prompts the reader to do something, whether it’s picking up the phone, subscribing online, or downloading an app. Always include a CTA.
- The higher quality your brochure or flyer printing, the more trustworthy your business will appear. Plus, it has the added benefit of letting the design pop.
- Your message should be easy to read, but your design should stand out with colour, high-resolution images, and a sensible visual hierarchy that draws the eye where you want it to go first.
At MBE Parramatta, not only can we help with all your printing needs, but we can take care of your design too, with all kinds of quality inks, paper stocks and finishes including lamination.
We’ve got the expertise and equipment to produce the highest quality flyers that look professional and get people’s attention. And we’re used to handling large-scale printing projects, which means we can do it faster and more affordably than just about anywhere else.