These days we are bombarded by advertising everywhere we go. Promotional items are quite often thought of as a gift rather than straight advertising, therefore more readily accepted by the recipient. Step foot in any office and you will no doubt find more than one promotional item in use. That’s the fantastic thing about this form of advertising, people not only hang onto branded goods, they use them on a daily basis. That gets your brand seen regularly and repetition builds brand awareness that would cost many times more by any other method.
Studies have shown the following benefits of Promotional products.
- Consumers retain promo products for over six months.
- Over 50% of those consumers use the products at least once a week.
- Less than 20% of people will trash a promo product.
- Over 90% of consumers have a promo product at home or in the office.
- Useful promo items are kept the longest and often passed on to others.
- Pens are the most used promo item.