Do all of your potential customers know how good your products and services are? Have you educated your customers on why they need to do business with you?
It is very easy to get lazy and just cruise along working with your existing customers. You might even think that you’ve done your marketing recently enough, so put it off for a while. To quote Ferris Bueller “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it”. Nothing could be more true than with marketing. Both businesses and private residences change their occupants regularly, which presents you with the opportunity to gain new customers if they know who you are and what you do.Continue reading “Is your customer base as big as it could be?”