You’ve opened your doors on your first day of trading. You expect to see customers flood in. That trickle of people – appearing in ones and twos over the next few weeks – isn’t what you had in mind. Don’t the wider public know about all of the time and effort you’ve put into perfecting your services? Don’t they understand the years of experience which have gone into making them just right?
In short, no. They don’t. Because you haven’t told them. That’s where your sales and marketing departments (even if that’s just you in the beginning) come in. Without them, your business is going to start to choke…Continue reading “Sales and marketing are oxygen for your business”