Mail Boxes Etc. Celebrates 25 Years in Australia

Global franchise Mail Boxes Etc. Australia (MBE) recently held their annual national conference ‘A Feast of Ideas for Business Growth’ in the Barossa Valley. In attendance was international guest Giuseppe Bergonzi, General Manager Worldwide Development MBE Worldwide S.p.A. and globally recognised premier keynote speaker, Mark Carter.

Hundreds, maybe thousands, of people see your windows every day – are you making the best use of that valuable space to promote your business? Depending on the type of business and the location visual merchandising can be one of the most cost effective ways of marketing your product or service. Your store window space is a valuable advertising asset not only in establishing the brand of your business but also promoting specific products and services.

Mail Boxes Etc. (MBE) Australia has once again taken out the prestigious global Marketing Excellence Award for 2017, defeating thirty-one other countries. This prestigious accolade forms part of the MBE Worldwide Excellence Awards Program. The marketing team also took home the gong in 2015, a testament to the outstanding marketing campaigns being produced by the Australian arm of the global franchise giant.

“The Australian team proudly embraces our #PeoplePossible approach and always finds successful solutions to satisfy our customers and provide real value to franchisees, to fellow master licensees and to customers. MBE’s competitive advantage revolves around the personal relationships forged every day, in all MBE centres, with each customer encounter and with each MBE family member. Australia’s marketing results in 2017 reflect their deep understanding of and commitment to MBE’s distinguishing philosophy,” said Paolo Fiorelli, Chairman and CEO MBE Worldwide S.p.A..

Mail Boxes Etc. (MBE) Australia scooped the MBE Marketing Excellence Award 2015 last month. The MBE Marketing Excellence Award rewards outstanding marketing ideas and marketing campaigns. Competing against 31 other countries, MBE Australia head office entered a Wide Format campaign from a 2015 quarterly marketing action plan, which researches determined to be highly successful. The success of this campaign has seen MBE Australia increase awareness and sales across wide format and continue to experience growth in this market.

Do you have a blank wall that could use some life? Maybe its in the office reception at work or maybe its the big white wall at home. You could probably hang a picture there to make it less boring, and sure the right picture would be a great point of interest, MBE can even help with that picture. Otherwise, you could simply paint it a different color and have a feature wall like you see on all the reality home reno shows.

Do all of your potential customers know how good your products and services are? Have you educated your customers on why they need to do business with you?

It is very easy to get lazy and just cruise along working with your existing customers. You might even think that you’ve done your marketing recently enough, so put it off for a while. To quote Ferris Bueller “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it”. Nothing could be more true than with marketing. Both businesses and private residences change their occupants regularly, which presents you with the opportunity to gain new customers if they know who you are and what you do.

Continuing their aggressive expansion in Australia, Mail Boxes Etc. (MBE) is opening two new centres in Western Australia. The new centre in Kearns Crescent Applecross opened October 9, with the new centre on Grand Boulevard Joondalup opening October 23.  MBE’s service centres are owned and managed by hand picked franchised entrepreneurs and supported by experienced service teams.