What is your Unique Value Proposition?

What is your Unique Value Proposition?

You might be starting your own business. You may be looking into buying a franchise. In both types of businesses, your Unique Value Proposition will play a major role in your future success. It's one of the key things you need to create as quickly as possible so you can immediately start trading with your new company. Continue Reading

What to Consider When Planning an Exit Plan from Your Business

Your business exit strategy – do it from day one Making a business exit strategy is something you will probably want to do near the start. It's good practice whether you are starting your own new company, becoming a franchise or buying an existing business. After all, whatever you're doing, you probably aren't going to want to do it forever... (more…)

6 ways to build your database

Figuring out how to grow your business email list can be a challenge. But there are some simple things you can do to build your database: 1) Make sure it's worthwhile being on your mailing list This really is Rule Number One when it comes to how to build a massive email list: If all your customers get from you is regular spammy emails which give them no value, why would they stay with you? (more…)

How to handle difficult customers in 5 easy steps

Whether you've just started trading as a start-up or you've just become a franchise owner, the question of how you would treat a rude customer is one that you should have a ready answer to. Most franchise opportunities come with their own brand guidelines for what you should do as a franchisee faced with an upset customer. If you haven't written guidelines for your own company – or even if you have your own guide close to hand thanks to buying a franchise – it can still be useful to reinforce the basics from time to time. (more…)