Is your customer base as big as it could be?

16/11/2016

Do all of your potential customers know how good your products and services are? Have you educated your customers on why they need to do business with you?

It is very easy to get lazy and just cruise along working with your existing customers. You might even think that you’ve done your marketing recently enough, so put it off for a while. To quote Ferris Bueller “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it”. Nothing could be more true than with marketing. Both businesses and private residences change their occupants regularly, which presents you with the opportunity to gain new customers if they know who you are and what you do.

Let’s be honest, how many of us have the time to go and walk the streets ourselves trying to find new customers? Shouldn’t you be focused on keeping your existing customers happy while partnering with someone who can help you grow your business? One of the best ways to achieve this, is by getting information about what you offer under your new customers’ noses. This could be in the form of a simple double sided flyer, a folded brochure, or even a colour printed envelope containing several pieces. The next challenge is how to deliver it?

As is often the case, there are several options, each with their own benefits, from using letterbox drop services, to using Australia post. Crave Gourmet Pizza Company is a new business that has just opened in Caringbah, who needed to make customers aware they are there, and of the amazing flavours they offered that are unique. They needed to stand out from the crowd, so chose to send out a tri-fold menu via Australia Post to the whole postcode they were located in. Using Australia Post ensured that their menu would not be part of a bundle of junk mail in a letter box, which often ends up in the recycling without even being opened. By getting their amazing flavours delivered with the regular mail instead, they got maximum exposure. This has in turn resulted in a huge increase in business, which is already making them hungry for more!

To quote owner Joshua McCulloch, “I saw a 25-30% increase in turnover within a week of the unaddressed mail being sent out which was fantastic, lets do more!”. From Josh’s perspective, all they have to do, is get one order from each street they send the menu to, and costs are covered. The risk is low with huge potential gains. This success within their own postcode, has now encouraged them to widen their net. Crave has already completed a 2nd unaddressed mail targeting the nearest postcode, with plans to do the next three postcodes already underway.

So, are you happy with your current level of business? Are you confident that all your potential customers know about your unique offerings? Would you like your business to grow as fast as Crave has? Come and see the experts in your local MBE store to get our advice on the best way to grow your business by doing your own Unaddressed Mail now!

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